- The new Diamond C is an evolution of our classic Block C, and respects the tradition and heritage of Cleveland baseball.
- The C stands tall – just as the Guardians of Traffic stand watch over our ballpark and city - and draws from the ascending diamond motifs at the top of each Guardian pylon.
- The weight of the C is bold and its tapered shape is inspired by the letterforms from the 1920 and 1948 World Series champions.
To protect, to keep watch, to defend. For Clevelanders, this is a way of life. We fight together for what we believe in. And if we get knocked down, we pick each other right back up and keep fighting. We’re resilient, hard working and loyal – to this city and to each other. That’s what it means to be Cleveland Guardians.
- The Fastball logo embodies what it means to be a Cleveland Guardian in its strong, yet simple design.
- It is inspired by both the helmets and wings of Hope Memorial Bridge’s Guardians statues that keep watch over the city.
- The G purposefully wraps around and protects the baseball — guarding everything that makes this game great.
- It is also a nod to the split-finger fastball — a tribute to our strong pitching heritage.
- Our Bridge Print alphabet is derived from the Diamond C and will be used as a supporting element on our home and away jerseys.
- The new font represents the unique characteristics of Cleveland with angular letters and numbers that mimic the architecture of the Hope Memorial Bridge and the Guardian of Traffic.
- We will maintain the red, white and navy color scheme that has been part of our organization for more than 80 years to honor our rich baseball heritage.
- These colors also serve as a nod to baseball as America's past time.
Our fans are at the heart of this decision. We heard this name often from our fans as a top contender because of it's connection to the iconic Cleveland landmark - The Hope Memorial Bridge that stands just outside of our ballpark where the Guardians of Traffic have become a symbol of the city's resiliency.
We are thankful for all of the input we received from our fans throughout this process, including:
- 140 hours of interviews with fans, community leaders and front office personnel
- More than 40,000 fans surveyed
- 4,000 fans sign up to participate in research via team name website